GINGER VINE MANAGEMENT & PR is Heta Hyttinen´s music business shop, tailoring services to artists and B2B partners, from artist media coaching to PR campaigns and management services – from lounge and metal to movie score music. GVM is based in Helsinki, Finland.

GVM is working at the moment with Shiraz Lane, Century Media and Inside Out Music (Dream Theater, Devin Townsend, Lacuna Coil, Turisas etc), Eleven Seven Music & Better Noise Records (Papa Roach, Sixx A.M., Five Finger Death Punch, Bad Wolves etc.), Adam Lambert, Despotz Records (Sonic Syndicate, Sparzanza etc.), Rock Of Angels Records, Oceanhoarse, IAMX, Tuska Festival, Finnish Metal Events, Qstock Festival, Loud’n Live Promotions Ltd, Border Music, Lauri Porra, Honningbarna, One Desire, Euge Valovirta solo project, Ebbot, Bob Hund, U MEET, Slowhill, RinneRadio, Wedding Crashers, Johnny Lee Michaels, ex-Lordi Sampsa Astala, Sam Huber, King Company,  Slack Bird, Rajaton etc…

GVM´s PR mailing list covers over 1500 media and music business professionals in Finland.

NEW!! GVM is now also providing PR and marketing services in the US, UK, GSA, Spain and Scandinavia trough its trusted partners.

GVM in Facebook:







Imagine Aerosmith, The Darkness, Skid Row, GN’R and maybe Led Zeppelin having a rock kid together, put a peace sign on it, and you´ll get quite close to what Shiraz Lane is about.

Some stuff happened so far: the youngsters have done three long European tours, shows in the biggest Finnish mainstream and rock festivals, Wacken, Tokyo, Toronto, Summer Breeze´s 20th anniversary festival, Wildfest etc, released two studio albums worldwide via Frontiers Music Srl and performed in Finnish national television, making new music for the show…. 

Shiraz Lane´s 2019-2020 period will be full of nice new surprises, such as the Monsters of Rock cruise, their first ever shows in South America, releasing new music via new talented partners… Stay tuned and follow them:








Heta Hyttinen / CEO

heta.hyttinen (at) | +358 40 581 7575


Maria Uusitalo / Project manager

maria.uusitalo (at)